Co-Marketing Builder
The Ask
Streamline the production process for the Zebra Co-Marketing program. This involved taking existing marketing materials and preparing them for upload into a marketing automation platform (called the Co-Marketing Builder). This platform allows Zebra partners to utilize the assets for their own marketing purposes and customize them with their logo, company information, and brand colors.
The Challenge
Managing a high volume of assets and troubleshooting technical issues and design limitations within the Co-Marketing Builder. Also, updating the marketing materials in strict adherence to the templates, while still maintaining the general look and feel of the original design.
The Outcome
The program re-launch was a success, and use of the Co-Marketing Builder by Zebra partners continues to grow. After 18 months of maintaining this workflow solo, the production process for this program was transitioned to a new team of production artists who I personally trained and onboarded. I continue to provide oversight from a creative review standpoint.
