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Micro-Seasons Campaign
The Ask
Create 3 distinct campaign variations based on graphics from existing Ziploc promotional packaging, and version out into various shopper marketing materials.
The Challenge
Differentiating the 3 promotional seasons while still maintaining a cohesive campaign layout across in-store and e-commerce assets.
The Outcome
A robust campaign that highlights the product, emphasizes the promotional season, and maintains a consistent framework for each specific asset.
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