PURELL HAND SANITIZER
Copywriter: Stacey Johnstone | Art Director: Dora Bialy
Think of all the things you touch on a daily basis. Then think of the thousands of other people who have gotten their hands on those things as well. Now think of the millions of germs, bacteria, and unidentifiable pathogens that you’ve received as a result. It’s like winning an illness-inducing lottery!
OUT OF HOME
A digital counter will provide lucky commuters with an accurate number of just how many people have touched the turnstile they're about to cross. Their prize? A free squeeze of Purell located directly above the ad.
OUT OF HOME
With sensors on the cart handles, shoppers will get an idea of just how many people have touched this cart before them.
This interactive magazine ad allows viewers to scan the page with a QR code app to see if they've "won" a whole plethora of germs.
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OUT OF HOME
At their own risk, mall-hoppers can receive a bottle of Purell from the vending machine, making the "winner" count climb higher and higher.
