Swiss Army Knife

Copywriter: Anna Redman | Art Director: Dora Bialy

There is a lot of speculation about the actual power of a Swiss Army Knife. It’s so small and compact—can it really do so much? Yes. And be that useful? That too.

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Swiss Army Was Here

OUT OF HOME

Gas Station Takeover: You can find plenty of useful, quick-fix items in a gas station. But none of it compares to the utility of Swiss Army.

DIGITAL

Bring Back Jeeves: For one day, Swiss Army will resurrect one of the most beloved internet icons to answer your most pressing questions.

SOCIAL MEDIA

Swiss Army Extreme: Via Facebook Live, Swiss Army will live-stream videos of people accomplishing nearly impossible tasks (such as cutting down a tree) with only the pocket knife at their disposal.

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