TOM'S TOOTHPASTE
Copywriter: Diana Greis | Art Director: Dora Bialy
Hippies are best known for their love for all things unconventional and all-natural. Coincidentally, that’s what Tom’s is all about, man.
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SOCIAL MEDIA
Bitchin' Black Light Filter: Black lights were all the rage back in the day.
Tom’s will help you show off your all-natural pearly whites with this groovy Snapchat filter.
EXPERIENTIAL
#PowertotheNatural Pop-Up Protest: Hippies were some great protesters and Tom’s users are no less. Tom’s will call on the modern-day hippies to take up brushes against chemically-filled toothpastes.
A series of promotional items will be distributed throughout the country at various pop-up protests. It will be an afternoon of peace, love, and radical tunes, all for a common goal: sharing the all-natural.
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PROMOTIONAL
Limited Edition Hippie Packaging
